Reachable Leads
Reachable leads are the green lights of your campaign. These users can receive your DMs with no issues at all. They:
Have open or allowed messaging settings
Permit DMs from non-followers (or already follow you)
Are active and in good standing on X
In short, these are the people your messages can actually reach, read, and respond to.
Unreachable Leads
Unreachable leads are automatically filtered out because X won’t allow DMs to be delivered to them. This usually happens when users are:
Inactive, deleted, or suspended
Private accounts that restrict incoming messages
Users who have disabled DMs or opted out of messaging
Accounts with closed or restricted DM settings (like verified-only DMs)
Even though these profiles may still exist, their settings act like a “Do Not Disturb” sign for DMs.
Why This Distinction Matters
Separating reachable from unreachable leads helps make sure that:
Your messages only go to users who can actually receive them
Your campaign delivery rates stay strong
Your outreach stays compliant with X’s messaging rules
By filtering out unreachable leads automatically, your campaigns stay focused, efficient, and effective—no wasted sends, no guesswork.
If you still have questions about reachable or unreachable leads—or want tips on improving your campaign reach—our support team is always happy to help. We’ve got you covered!