Skip to main content

Why Is My Campaign Not Sending Messages?

If your campaign isn’t sending messages, it’s usually due to automatic filtering, account setup issues, or daily sending limits. Below are the most common reasons and how to resolve them.

Written by Kevin

1. Automatic Filtering Issues

Our system runs a two-step filtering process before any messages are sent. In some cases, this can remove most or all of your prospects.

Exclusion Check

Before sending, we remove leads that are part of your excluded lists (such as the Contacted list or other custom exclusions). If your excluded lists are too broad, your audience size may drop to zero.

DM Eligibility Check

After exclusions, we check whether remaining prospects can receive DMs. Users with closed or restricted messaging are automatically filtered out.

What to do:

  • Review your excluded lists

  • Make sure you’re not excluding your entire audience

  • Verify that your target audience can receive DMs


2. Account Setup Problems

Your campaign may not send if your account setup is incomplete or incorrect. Make sure you’ve completed the following:

  • Your X (Twitter) account is properly connected

  • Your workspace setup is complete

  • Your timezone is set correctly

  • Outreach settings and sending limits are configured

Incomplete setup can prevent campaigns from starting or scheduling messages correctly.


3. Daily Sending Limits Reached

Each plan has a daily DM limit. Once you reach this limit, your campaign will pause sending until the next day.

Daily DM limits by plan:

  • Pro: Up to 500 DMs per day

What to do:

  • Check your daily usage

  • Wait for the limit to reset

  • Upgrade your plan if you consistently hit limits


4. Contacts Automatically Filtered

Your leads may be removed automatically if they fall into any of these categories:

  • Inactive or suspended accounts

  • Private accounts that restrict messages

  • Users who have disabled or opted out of messaging

This filtering happens automatically and helps protect your account and improve delivery rates.


How to Fix the Issue

If your campaign isn’t sending, try the following:

  • Double-check your excluded lists

  • Confirm your population size after filtering

  • Verify your account and workspace setup

  • Check your daily DM limits

  • Import fresh, high-quality leads

If you’ve reviewed all of the above and your campaign still isn’t sending, feel free to contact our support team for further assistance.

Did this answer your question?