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Personalizing DMs with Custom Variables

Written by Kevin

Want to make your DMs feel more personal? Here’s how you can use custom variables in Inbox to add a personal touch to your campaigns:

  1. Head to Campaigns
    Navigate to the Campaigns section and start by creating a new campaign.
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  2. Name Your Campaign
    Give your new campaign a name that helps you remember its purpose.
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  3. Select Your List
    Choose the recipient list that you want to send this campaign to, and then click Continue.
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  4. Compose Your Message
    Now, write out the DM you want to send. When you want to insert a personal touch, click the Custom Variable button (it might look like an asterisk).
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  5. Insert the First Name Variable
    Select the First Name variable to automatically pull in each recipient’s first name. This way, each DM will greet the recipient by name.
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