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Filtering and Segmenting Your Leads

Want to make your DM campaigns smarter, faster, and way more effective? The secret is filtering and segmenting your leads. With the right tools, you can organize, target, and personalize your outreach like a pro.

Written by Kevin

Tags for Organization

Tags are your best friend when it comes to keeping leads organized. You can:

  • Create unlimited tags for prospects and conversations

  • Customize tags with colors for quick visual cues

  • Group leads by source, priority, interest level, or anything that fits your strategy

To manage tags, go to Settings → Tags to create, edit, or delete them. Think of tags like sticky notes—but digital and way more powerful.


Custom Fields Setup

Default fields don’t always cover every detail your business needs. That’s why we have custom fields:

  • Track things like Lead Source, Interest Level, or Campaign Tag

  • Customize statuses for your pipeline stages via Settings → Statuses

Custom fields let you capture exactly the info you need, so segmentation and reporting are easier than ever.


Bio Filtering with Database Search

Want to target leads by role, interest, or keyword? Our Bio → Contains filter in the 1.5 billion+ profile database lets you:

  • Search for keywords in bios, like “investor” or “content creator”

  • Quickly find relevant leads that match your targeting criteria

Note: Bio filtering works only with database profiles—not imported leads.


Segmentation Best Practices

Breaking your leads into meaningful segments is key to higher response rates. Try segmenting by:

  • Interest or behavior

  • Engagement level

  • Role or industry

Once segmented, personalize your messaging, tone, and offers for each group. Segmentation + personalization = a huge boost in engagement.


Export Filtering

Need to export just a subset of leads? Don’t export everything at once! You can filter by:

  • Date

  • Status

  • Tag

  • Source

  • Custom field

This makes reporting and follow-up campaigns faster and more accurate.


Why It Matters

Using tags, custom fields, and filters lets you stay organized, target smarter, and personalize at scale. Instead of sending generic messages to everyone, you can deliver the right message to the right person at the right time.


Need Assistance?

If you have questions about tagging, custom fields, bio filtering, or segmenting your leads, our support team is always happy to help. Reach out anytime—we’ve got you covered!

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